GET ‘EM BACK IN
THE GAME

GOT OLD GEAR? IT’S BEEN OUT OF ACTION TOO LONG. BENCHED AND B-TEAMED. RELEGATED TO THE PAST WHEN IT COULD BE A PLAYER IN OUR FUTURE

 

0.5M imperial tons less of greenhouse gas emissions, through increasing our use of environmentally preferred materials to 50% of all key materials: polyester, cotton, leather and rubber.

0.5M imperial tons less of greenhouse gas emissions, through increasing our use of environmentally preferred materials to 50% of all key materials: polyester, cotton, leather and rubber.

0.5M imperial tons less of greenhouse gas emissions, through increasing our use of environmentally preferred materials to 50% of all key materials: polyester, cotton, leather and rubber.

BLOOM OVER DOOM

Nike has pushed the boundaries of sustainable innovation for decades. But what got us here won’t get us where we need to go. We’re evolving the playbook, transforming science fiction to science fact, at Nike’s scale. We’re not there yet, but we know where we’re going—moving to zero and then beyond. We think of it as “Bloom Over Doom”—tenacious optimism, audacious innovation and collective action so we all, and this beautiful blue ball, thrive.

MATERIALS WITH
LESS IMPACT

By reusing existing plastics, yarns and textiles, and inventing
entirely new materials, we’re making big strides forwards on our
journey to zero carbon and zero waste.

MATERIALS WITH
LESS IMPACT

By reusing existing plastics, yarns and textiles, and inventing
entirely new materials, we’re making big strides forwards on our
journey to zero carbon and zero waste.

CIRCULAR SOLUTIONS

By reusing existing plastics, yarns and textiles, and inventing
entirely new materials, we’re making big strides forwards on our
journey to zero carbon and zero waste.

MAKE YOUR GEAR LAST

Nike has pushed the boundaries of sustainable innovation for decades. But what got us here won’t get us where we need to go. We’re evolving the playbook, transforming science fiction to science fact, at Nike’s scale. We’re not there yet, but we know where we’re going—moving to zero and then beyond. We think of it as “Bloom Over Doom”—tenacious optimism, audacious innovation and collective action so we all, and this beautiful blue ball, thrive.

Recycling + Donation

Help reduce waste by donating or recycling worn athletic shoes and apparel.

Recycling + Donation

Help reduce waste by donating or recycling worn athletic shoes and apparel.

Recycling + Donation

Help reduce waste by donating or recycling worn athletic shoes and apparel.

TAKING ACTION, TOGETHER

Did you know? The “Sunburst” symbol was created in the 1970s as a circular option
where asymmetry of the Swoosh logo didn’t work. Since then, in the same nature of our
circular design philosophy, we’ve repurposed the logo. Today, when you see this logo, you
see one small step in our journey to Move to Zero.

Get the latest Nike Sustainability news and discover new ways we can help protect the
future of sport together.

Sustainability

More about Nike's Vision

Sustainability

More about Nike's Vision

Sustainability

More about Nike's Vision